Many orthodontists practice transactional relationships. However, if you are looking toward building an orthodontic practice, there are a few things you can do to separate yourself from other businesses.
If your orthodontist treats you like a transaction, there will be nothing holding you back from finding a new orthodontist. The connection an orthodontist creates with their patients is what keeps the patients buying their services.
If there is no emotion put into the practice besides the thought of money, then there will be no reason you are any better than any other orthodontist. If you are able to show you care about your patient’s well-being on top of their money, then you will be able to keep them as your clients for longer.
When you are moving a patient’s teeth, your purpose is to put their wants before your wants. Being able to follow what they believe is best will provide a better patient-doctor experience for them, and they will trust you to be their orthodontist for a longer period of time.
The truth behind a successful orthodontic practice is the patient-doctor relationship, and with that comes the support necessary to provide orthodontics and trust from the doctor to the patient.